wsuwiki - Recent changes [en]

Zotero

Oenglish — Fri, 20 Nov 2009 21:28:28 GMT

Zotero Toolz

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	[http://libraries.mit.edu/help/zotero/zoterowithlatex.html Using Zotero with LaTeX/BibTeX]		[http://libraries.mit.edu/help/zotero/zoterowithlatex.html Using Zotero with LaTeX/BibTeX]
		+
		+	[http://zotero.entropyfree.com/ Zotero Maps] - a Firefox extension that enables you to use geolocation to show place-tageed items in your Zotero library spatially (via Entropy Free LLC)

	== Guides from Other Libraries ==		== Guides from Other Libraries ==

Anthropology 260 Kemp Study Guide

Kgaudette — Fri, 20 Nov 2009 18:22:35 GMT

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	'''What are the derived traits of humans relative to other primates?'''		'''What are the derived traits of humans relative to other primates?'''
-		+	smaller face, high forehead, smaller teeth, chin, smaller brow ridge,rounded back of skull, longer limbs and less robust (than neanderthals)

Web Technologies and Innovation

Tommy wijaya — Thu, 19 Nov 2009 07:09:39 GMT

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	= Article List Fall 2009 =		= Article List Fall 2009 =
		+
		+	[[Paypal & Western Union]]

	[[Online Marketing-Innovative tool or Anchor?]]		[[Online Marketing-Innovative tool or Anchor?]]

Online Marketing-Innovative tool or Anchor?

Amestes — Thu, 19 Nov 2009 06:41:00 GMT

New page

Wiki Project

MIS171
November 18, 2009
On-line Marketing

Online Marketing; an innovative tool for success or potential anchor around a company’s neck? Although it may seem to be and ideal way to get your product or advertisement to a large audience with minimal cost; there are several negatives to this kind of thinking as well. I will briefly compare some pros and cons to using this style of marketing including but not limited to cost, ease of use and potential exposure.

It is used by millions of people and companies yet cannot be defined by Merriam Webster. I tried to search for Online as well as Internet Marketing; so it must be defined simply as marketing and then imagined in an on-line environment. Marketing is defined as: mar•ket•ing Pronunciation: \ˈmär-kə-tiŋ\ Function: noun/ Date: 1561. 1 a: the act or process of selling or purchasing in a market b: the process or technique of promoting, selling, and distributing a product or service 2: an aggregate of functions involved in moving goods from producer to consumer. (Merriam Webster Online, 1561)

'''Positive Aspects'''

Some positive aspects of Internet Marketing is you are no longer limited to traditional advertising and locality. Many companies have gone global using the internet which they could not have done without such a tool, but just because you post your ad on-line does not mean success. There are several different methods or tools to use in the on-line environment. Some examples are: Banner placement, Internet search engine placement and Search engine optimization, E-mail news letters, Link Building, Affiliate marketing, Online direct selling, Pay per click advertising, Online public relations and Viral marketing. (Livnat, 2009) Other positive outcomes of this type of marketing can include cost, ease of use and access, and a wider audience. There is no need for renting physical premises around the world to market your product. (Livnat, 2009)So the cost of operations can be minimal without a storefront and having to travel. When your site or ad is on-line it can be accessed anytime day or night unlike traditional locations that may have limited office hours. Having access to on-line tools also enables you to respond faster to questions and concerns of your audience.

'''Negative Aspects'''

Negative results can happen with too much of a good thing or not enough. Having too much going on in your ad will make people not take you seriously. The styles and tools used in an on-line format when abused can actually damage your credibility and distract customers from your purpose. For example: Banners they can become distracting and dealt with like spam and can actually take customers away from your site. If your site is not easily used or navigated customers can get frustrated and leave without buying anything. There is nothing worse than wasting time trying to figure out a site when you could spend that time enjoying it. If you spend the money to advertise on-line you should take the time to get it right and analyze your audience. If it doesn’t reach your target then it may not be worth it.

When used properly and responsibly the online environment holds many benefits to businesses as well as customers. If you are thinking of going the e-commerce route take the time to think it through and then weigh the pros and cons before jumping on the web wagon. Your profits and your customers will thank you for it.

'''References'''
Works Cited
Livnat, F. (2009, August 30). Online Marketing - The Various Methods and Pros & Cons of Online Marketing . Retrieved November 18, 2009, from Ezine Articles: http://ezinearticles.com/?Online-Marketing---The-Various-Methods-and-Pros-and-Cons-of-Online-Marketing&id=2843563

Merriam Webster Online. (1561). Retrieved November 18, 2009, from http://www.merriam-webster.com/dictionary/marketing

Web Technologies and Innovation

Amestes — Thu, 19 Nov 2009 03:00:20 GMT

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	= Article List Fall 2009 =		= Article List Fall 2009 =
		+
		+	[[Online Marketing-Innovative tool or Anchor?]]

	[[iPhone Apps]]		[[iPhone Apps]]

Serials Solutions

Carroldi — Mon, 16 Nov 2009 23:58:23 GMT

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	**Journal of advertising research 2004-2005 is missing. I sent in a request to add it to the database.		**Journal of advertising research 2004-2005 is missing. I sent in a request to add it to the database.

-		+	===Ovid Total Access LWW Collection===
		+	Link for most current list of titles in the collection [http://www.linksolver.com/site/collectionchanges2008-2009/Total_Access_Q4_2009_Analysis.xls]

	===Oxford University Press===		===Oxford University Press===

IPhone Apps

Cmwagner — Mon, 16 Nov 2009 08:12:18 GMT

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	Since its original release, Apple has released a 3G and 3GS version, which generally improved speed and performance.		Since its original release, Apple has released a 3G and 3GS version, which generally improved speed and performance.
-

	== Enter the App Store ==		== Enter the App Store ==

Rise of the Mommy Blogger

Judyhaley — Mon, 16 Nov 2009 08:07:39 GMT

Income & Career Opportunities for Mommy Bloggers

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	Most mommy bloggers make little to no money from their blogs, some even invest great sums of money in maintaining their blog. However, the opportunity to make some money from blogging does exist.		Most mommy bloggers make little to no money from their blogs, some even invest great sums of money in maintaining their blog. However, the opportunity to make some money from blogging does exist.
		+
		+	Advertising provides a modest amount of income for many mommy bloggers. Blogging platforms such as [http://blogger.com Blogger.com] will assist new bloggers with setting up an account with Google's [https://www.google.com/adsense Adsense], and even insert the code into the blog. [http://www.blogher.com/ BlogHer] has it's own ad network called [http://www.blogherads.com/ BlogHerAds]. There are a wide array of other advertising servers with whom the mommy blogger could collaborate to earn some ad revenue. For most mommy bloggers, hosting ads on the blog generates just a few dollars a month.
		+
		+	To really generate an income through blogging, the blog has to get noticed, and generate a following. Author Christina Katz, wrote the book on using blogging as a means of generating an audience before negotiating with publisher on your book deal. Her blog, [http://getknownbeforethebookdeal.typepad.com/ Get Known Before the Book Deal] has a significant following, and the book by the same name is currently available in book stores. Heather Armstrong's blog [http://dooce.com Dooce] has generated a significant following and she has subsequently published two books, and has sat on panels and been the keynote speaker at several blogging conventions. Rita Ahearn's blog [http://surrenderdorothy.typepad.com/ Surrender Dorothy] helped her generate a significant following to edit and launch the book, [http://www.amazon.com/Sleep-Weak-Mommybloggers-Including-Finslippy/dp/1556527721/ref=sr_1_2?ie=UTF8&s=books&qid=1209098733&sr=1-2 Sleep is for the Weak], which is a collection of writing from several mommy bloggers. She now also works as a contributing editor at [http://blogher.com BlogHer].

	== References ==		== References ==

IPhone Apps

Cmwagner — Mon, 16 Nov 2009 08:07:35 GMT

References

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	Since its original release, Apple has released a 3G and 3GS version, which generally improved speed and performance.		Since its original release, Apple has released a 3G and 3GS version, which generally improved speed and performance.
		+

	== Enter the App Store ==		== Enter the App Store ==
		+
		+	Perhaps the most irreplaceable feature of the iPhone is actually a limitless set of features presented by user-created programs called applications. Ranging from serious to silly, popular apps include games, such as Bejeweled 2, utility applications such as the barcode scanning Red Laser, and the whimsical I Am T-Pain, which distorts the user's voice using an Auto-Tuner in order to achieve the sound of popular rap artist T-Pain.
		+
		+	While other devices offer applications, including Blackberry's App World, none offer the quantity and variety of apps offered for the iPhone.
		+

	== Developer tools ==		== Developer tools ==
		+
		+	Building upon its experience in the Long Tail from the iTunes store, Apple offers an App for seemingly every interest. Unlike the music industry, in which there was already a wealth of content, Apple had to quickly generate content. By offering a developer kit and accessibility for anyone to create applications, Apple expanded the amount of high-quality content exponentially. Many developers turn to iPhone apps as a form of income. Also common are companies offering apps to supplement their product offerings and offer another outlet to facilitate e-Commerce.
		+
		+	Recently, Apple announced that it has passed the 100,000 apps milestone. It also announced improved capabilities for searching for apps, to cut down on the clutter.
		+

	== Price ==		== Price ==
		+
		+	Typical iPhone apps range in price from free to a few dollars. Studies have shown a positive correlation between the price of an iPhone app and the reviews it earns. It is uncertain whether this is motivated by users' desire to justify the purchase of a more expensive app, or whether the price paid influences the user's experience.
		+
		+	Free apps are downloaded at a rate of more than 10 to 1 over paid apps, no matter the price of the paid apps.
		+

	== References ==		== References ==
		+
		+	[http://www.readwriteweb.com/archives/one_the_biggest_selling_points_of_the_iphone_is_mobile_apps.php One of the Biggest Selling Points of the iPhone is the Mobile Apps]
		+
		+	[http://www.mobile-ent.biz/news/34930/Its-official-iPhones-App-Store-passes-100k-apps-milestone It's official: iPhone's App Store passes 100k apps milestone]
		+
		+	[http://en.wikipedia.org/wiki/IPhone iPhone (Wikipedia Article)]

Wireless N Protocol

Hwicklund — Mon, 16 Nov 2009 08:04:00 GMT

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	== Overview ==		== Overview ==
-	~~Overview~~
	IEEE 802.11n is a new standard for wireless communications. Built upon the legacy 802.11 a/b/g standards, 802.11n was designed to surpass the previous protocols in performance while overcoming many of the common performance issues.		IEEE 802.11n is a new standard for wireless communications. Built upon the legacy 802.11 a/b/g standards, 802.11n was designed to surpass the previous protocols in performance while overcoming many of the common performance issues.


	== History ==		== History ==
-	~~History~~
	The 802.11 family of protocols are designed for wireless communications between computing devices. Over the years, protocols 802.11a, 802.11b, and 802.11g have been designed to improve on their predecessor. Initial certification of the 802.11n draft-2.0 certification occurred in June 2007. After two years and many drafts of the original document, IEEE (formerly the Institute of Electrical and Electronic Engineers), completed its ratification in September 2009 of the 802.11n standard, with the Wi-Fi Alliance releasing its own 802.11n certification program.		The 802.11 family of protocols are designed for wireless communications between computing devices. Over the years, protocols 802.11a, 802.11b, and 802.11g have been designed to improve on their predecessor. Initial certification of the 802.11n draft-2.0 certification occurred in June 2007. After two years and many drafts of the original document, IEEE (formerly the Institute of Electrical and Electronic Engineers), completed its ratification in September 2009 of the 802.11n standard, with the Wi-Fi Alliance releasing its own 802.11n certification program.

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	== Benefits==		== Benefits==
-	~~Benefits~~
	The new standard promises significant throughput increases while extending the coverage per access point. With an increase up to 144 Mbits/sec ond a theoretical range of 300 ft, the new protocol should be a vast improvement over the previous standards. One of the complications with the new protocol is that in order to fully realize the increase in performance, no legacy equipment should be allowed to connect to the new environment. While this is currently unrealistic, penetration of 802.11n clients has increased and all 802.11 computers now ship with 802.11n compliant components.		The new standard promises significant throughput increases while extending the coverage per access point. With an increase up to 144 Mbits/sec ond a theoretical range of 300 ft, the new protocol should be a vast improvement over the previous standards. One of the complications with the new protocol is that in order to fully realize the increase in performance, no legacy equipment should be allowed to connect to the new environment. While this is currently unrealistic, penetration of 802.11n clients has increased and all 802.11 computers now ship with 802.11n compliant components.


	== Bibliography ==		== Bibliography ==
-	~~Bibliography~~	+	Wikipedia [Wikipedia]http://en.wikipedia.org/wiki/IEEE_802.11
-	Wikipedia http://en.wikipedia.org/wiki/IEEE_802.11	+
-	IEEE http://www.ieee.org	+	IEEE [IEEE]http://www.ieee.org
-	Ruckus Wireless http://www.ruckuswireless.com/press	+
-	Aruba Networks http://www.arubanetworks.com/pdf/technology/whitepapers/wp_Designed_Speed_802.11n.pdf	+	Ruckus Wireless [Ruckus]http://www.ruckuswireless.com/press
		+
		+	Aruba Networks [Aruba]http://www.arubanetworks.com/pdf/technology/whitepapers/wp_Designed_Speed_802.11n.pdf

IPhone Apps

Cmwagner — Mon, 16 Nov 2009 08:01:49 GMT

Overview of the iPhone

New page

== Overview of the iPhone ==

Apple's iPhone, released on June 29th, 2007, changed the landscape of the smartphone market. In addition to some new features, including seamless integration with iPod music and a multitouch screen, the iPhone also offers several features common with other phones: built-in camera, email, text messages, web browser, and more.

Since its original release, Apple has released a 3G and 3GS version, which generally improved speed and performance.

== Enter the App Store ==

== Developer tools ==

== Price ==

== References ==

Wireless N Protocol

Hwicklund — Mon, 16 Nov 2009 08:01:00 GMT

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-	~~MySpace~~
-	~~From wsuwiki~~
-	~~Jump to: navigation, search~~
-	~~Contents [hide]~~
-	~~1 Overview~~
-	~~2 History~~
-	~~3 Features~~
-	~~4 Bibliography~~

-	~~[edit]~~ Overview	+
		+	== Overview ==
		+	Overview
	IEEE 802.11n is a new standard for wireless communications. Built upon the legacy 802.11 a/b/g standards, 802.11n was designed to surpass the previous protocols in performance while overcoming many of the common performance issues.		IEEE 802.11n is a new standard for wireless communications. Built upon the legacy 802.11 a/b/g standards, 802.11n was designed to surpass the previous protocols in performance while overcoming many of the common performance issues.

-	~~[edit]~~ History	+
		+	== History ==
		+	History
	The 802.11 family of protocols are designed for wireless communications between computing devices. Over the years, protocols 802.11a, 802.11b, and 802.11g have been designed to improve on their predecessor. Initial certification of the 802.11n draft-2.0 certification occurred in June 2007. After two years and many drafts of the original document, IEEE (formerly the Institute of Electrical and Electronic Engineers), completed its ratification in September 2009 of the 802.11n standard, with the Wi-Fi Alliance releasing its own 802.11n certification program.		The 802.11 family of protocols are designed for wireless communications between computing devices. Over the years, protocols 802.11a, 802.11b, and 802.11g have been designed to improve on their predecessor. Initial certification of the 802.11n draft-2.0 certification occurred in June 2007. After two years and many drafts of the original document, IEEE (formerly the Institute of Electrical and Electronic Engineers), completed its ratification in September 2009 of the 802.11n standard, with the Wi-Fi Alliance releasing its own 802.11n certification program.



-	~~[edit] Features~~	+	== Benefits==
		+	Benefits
	The new standard promises significant throughput increases while extending the coverage per access point. With an increase up to 144 Mbits/sec ond a theoretical range of 300 ft, the new protocol should be a vast improvement over the previous standards. One of the complications with the new protocol is that in order to fully realize the increase in performance, no legacy equipment should be allowed to connect to the new environment. While this is currently unrealistic, penetration of 802.11n clients has increased and all 802.11 computers now ship with 802.11n compliant components.		The new standard promises significant throughput increases while extending the coverage per access point. With an increase up to 144 Mbits/sec ond a theoretical range of 300 ft, the new protocol should be a vast improvement over the previous standards. One of the complications with the new protocol is that in order to fully realize the increase in performance, no legacy equipment should be allowed to connect to the new environment. While this is currently unrealistic, penetration of 802.11n clients has increased and all 802.11 computers now ship with 802.11n compliant components.

-	~~[edit]~~ Bibliography	+
		+	== Bibliography ==
		+	Bibliography
	Wikipedia http://en.wikipedia.org/wiki/IEEE_802.11		Wikipedia http://en.wikipedia.org/wiki/IEEE_802.11
	IEEE http://www.ieee.org		IEEE http://www.ieee.org
	Ruckus Wireless http://www.ruckuswireless.com/press		Ruckus Wireless http://www.ruckuswireless.com/press
	Aruba Networks http://www.arubanetworks.com/pdf/technology/whitepapers/wp_Designed_Speed_802.11n.pdf		Aruba Networks http://www.arubanetworks.com/pdf/technology/whitepapers/wp_Designed_Speed_802.11n.pdf

Web Technologies and Innovation

Cmwagner — Mon, 16 Nov 2009 07:59:01 GMT

←Older revision		Revision as of 07:59, 16 November 2009
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	= Article List Fall 2009 =		= Article List Fall 2009 =
		+
		+	[[iPhone Apps]]

	[[Digital Superdistribution]]		[[Digital Superdistribution]]

Wireless N Protocol

Hwicklund — Mon, 16 Nov 2009 07:54:37 GMT

New page: MySpace From wsuwiki Jump to: navigation, search Contents [hide] 1 Overview 2 History 3 Features 4 Bibliography [edit] Overview IEEE 802.11n is a new standard for wireless communication...

New page

MySpace
From wsuwiki
Jump to: navigation, search
Contents [hide]
1 Overview
2 History
3 Features
4 Bibliography

[edit] Overview
IEEE 802.11n is a new standard for wireless communications. Built upon the legacy 802.11 a/b/g standards, 802.11n was designed to surpass the previous protocols in performance while overcoming many of the common performance issues.

[edit] History
The 802.11 family of protocols are designed for wireless communications between computing devices. Over the years, protocols 802.11a, 802.11b, and 802.11g have been designed to improve on their predecessor. Initial certification of the 802.11n draft-2.0 certification occurred in June 2007. After two years and many drafts of the original document, IEEE (formerly the Institute of Electrical and Electronic Engineers), completed its ratification in September 2009 of the 802.11n standard, with the Wi-Fi Alliance releasing its own 802.11n certification program.

[edit] Features
The new standard promises significant throughput increases while extending the coverage per access point. With an increase up to 144 Mbits/sec ond a theoretical range of 300 ft, the new protocol should be a vast improvement over the previous standards. One of the complications with the new protocol is that in order to fully realize the increase in performance, no legacy equipment should be allowed to connect to the new environment. While this is currently unrealistic, penetration of 802.11n clients has increased and all 802.11 computers now ship with 802.11n compliant components.

[edit] Bibliography
Wikipedia http://en.wikipedia.org/wiki/IEEE_802.11
IEEE http://www.ieee.org
Ruckus Wireless http://www.ruckuswireless.com/press
Aruba Networks http://www.arubanetworks.com/pdf/technology/whitepapers/wp_Designed_Speed_802.11n.pdf

Web Technologies and Innovation

Hwicklund — Mon, 16 Nov 2009 07:51:37 GMT

←Older revision		Revision as of 07:51, 16 November 2009
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	[[MySpace]]		[[MySpace]]

-	[[~~Wirelss~~ N Protocol]]	+	[[Wireless N Protocol]]

	[[MySoju]]		[[MySoju]]

Wirelss N Protocol

Hwicklund — Mon, 16 Nov 2009 07:50:22 GMT

New page: Overview IEEE 802.11n is a new standard for wireless communications. Built upon the legacy 802.11 a/b/g standards, 802.11n was designed to surpass the previous protocols in performance wh...

New page

Overview
IEEE 802.11n is a new standard for wireless communications. Built upon the legacy 802.11 a/b/g standards, 802.11n was designed to surpass the previous protocols in performance while overcoming many of the common performance issues.

History
The 802.11 family of protocols are designed for wireless communications between computing devices. Over the years, protocols 802.11a, 802.11b, and 802.11g have been designed to improve on their predecessor. Initial certification of the 802.11n draft-2.0 certification occurred in June 2007. After two years and many drafts of the original document, IEEE (formerly the Institute of Electrical and Electronic Engineers), completed its ratification in September 2009 of the 802.11n standard, with the Wi-Fi Alliance releasing its own 802.11n certification program.

Benefits
The new standard promises significant throughput increases while extending the coverage per access point. With an increase up to 144 Mbits/sec ond a theoretical range of 300 ft, the new protocol should be a vast improvement over the previous standards. One of the complications with the new protocol is that in order to fully realize the increase in performance, no legacy equipment should be allowed to connect to the new environment. While this is currently unrealistic, penetration of 802.11n clients has increased and all 802.11 computers now ship with 802.11n compliant components.
Bibliography
Wikipedia http://en.wikipedia.org/wiki/IEEE_802.11
IEEE http://www.ieee.org
Ruckus Wireless http://www.ruckuswireless.com/press
Aruba Networks http://www.arubanetworks.com/pdf/technology/whitepapers/wp_Designed_Speed_802.11n.pdf

Web Technologies and Innovation

Hwicklund — Mon, 16 Nov 2009 07:49:36 GMT

←Older revision		Revision as of 07:49, 16 November 2009
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	[[MySpace]]		[[MySpace]]
		+
		+	[[Wirelss N Protocol]]

	[[MySoju]]		[[MySoju]]

Rise of the Mommy Blogger

Judyhaley — Mon, 16 Nov 2009 07:47:06 GMT

Blogging Networks

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	A wide array of web portals now rely almost entirely on the Web 2.0 principle of user generated content. [http://www.blogher.com/ BlogHer] is a network of women bloggers, most of whom also happen to be mommies. The portal's founders, Jory Des Jardins, Elisa Camahort Page and Lisa Stone, were collectively named number four of the [http://www.forbes.com/2009/11/09/google-couric-facebook-leadership-power-09-media_slide_9.html?thisSpeed=15000 Seven Most Powerful People in Media] in Forbes Magazine this Spring. Along with the blog posts, annual conferences, active groups, chats, and message boards, women find a means by which they can locate and communicate with other women on topics about which they are passionate. It also allows them to organize their efforts to affect change whether it's a world wide fundraiser for a child fighting cancer, or a letter writing campaign to influence and inform a Senator's vote. BlogHer's bloggers represent all different races, religions, and political orientataions, and the site has also become a platform for respectful, yet lively debate.		A wide array of web portals now rely almost entirely on the Web 2.0 principle of user generated content. [http://www.blogher.com/ BlogHer] is a network of women bloggers, most of whom also happen to be mommies. The portal's founders, Jory Des Jardins, Elisa Camahort Page and Lisa Stone, were collectively named number four of the [http://www.forbes.com/2009/11/09/google-couric-facebook-leadership-power-09-media_slide_9.html?thisSpeed=15000 Seven Most Powerful People in Media] in Forbes Magazine this Spring. Along with the blog posts, annual conferences, active groups, chats, and message boards, women find a means by which they can locate and communicate with other women on topics about which they are passionate. It also allows them to organize their efforts to affect change whether it's a world wide fundraiser for a child fighting cancer, or a letter writing campaign to influence and inform a Senator's vote. BlogHer's bloggers represent all different races, religions, and political orientataions, and the site has also become a platform for respectful, yet lively debate.

-	A number of other blogging networks focused specifically on mothers have developed recently:	+	A number of other blogging networks focused specifically on mothers have developed recently:
		+
	[http://www.babycenter.com/ BabyCenter]		[http://www.babycenter.com/ BabyCenter]
-	~~[http://www.momblognetwork.com/ Mom blog Network]~~
-	~~[http://www.mothersclick.com/ Mothers Click]~~
-	~~[http://www.mombloggersclub.com/ Mom Bloggers Club]~~
-
-	~~== How Does Blogging Affect Parenting? ==~~
-
-
-
-
-
-
-
-	~~== How Does Blogging Create Income or Career Opportunities? ==~~
-
-
-

		+	[http://www.momblognetwork.com/ Mom Blog Network]

		+	[http://www.mothersclick.com/ Mothers Click]

		+	[http://www.mombloggersclub.com/ Mom Bloggers Club]

		+	== Income & Career Opportunities for Mommy Bloggers ==

		+	Most mommy bloggers make little to no money from their blogs, some even invest great sums of money in maintaining their blog. However, the opportunity to make some money from blogging does exist.

	== References ==		== References ==

The Short Life of a Long Tail

Jtavenner — Mon, 16 Nov 2009 07:42:38 GMT

Life of The Long Tail

←Older revision		Revision as of 07:42, 16 November 2009
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	== Life of The Long Tail ==		== Life of The Long Tail ==
-	When ~~met~~ with the data in the “Is Tom Cruise Threatened [http://knowledge.wharton.upenn.edu/papers/1361.pdf study] done by Wharton Research, Chris Anderson's theory of long ~~tails~~ may be short lived. Anderson believes that the 20th century was about the “hits” and the 21st century will be about the “misses.”[http://www.wired.com/wired/archive/12.10/tail.html] Technology has made it possible to distribute less popular products the niche markets. The belief continues that recomendation systems with increase demand for the misses and derease demand for the “hits”, making long tails a successful business strategy. Unfortunately, Anderson defines the hits and misses in absolute terms and focuses on percentage which are irrelevant when you have an invetory that is growing exponentially. [http://www.khaleejtimes.com/biz/inside.asp?xfile=/data/marketing/2009/October/marketing_October7.xml&section=marketing] With product variety going through the roof, you have to define what a hit or miss is in relative terms before you can say that demand is shifting to the long tails. For example, lets say you have a thousand items in your inventory, the top ten percent sellers consist of one hundred items. Let’s now say, thanks to technology, your inventory grows to over a hundred thousand items. Now your top one hundred selling items are only one percent of your total inventory. It appears the demand has shifted to the long tails because now only one percent of your new inventory is a "hit". The problem is, the shifting of demand is purley on paper. The same one hundred products are still your "hits" driving the majority of the revenue. Demand hasn’t shifted, your inventory has.	+	When compared with the data in the “Is Tom Cruise Threatened [http://knowledge.wharton.upenn.edu/papers/1361.pdf study] done by Wharton Research, Chris Anderson's theory of a long tail business model may be short lived. Anderson believes that the 20th century was about the “hits” and the 21st century will be about the “misses.”[http://www.wired.com/wired/archive/12.10/tail.html] Technology has made it possible to distribute less popular products the niche markets. The belief continues that recomendation systems with increase demand for the misses and derease demand for the “hits”, making long tails a successful business strategy. Unfortunately, Anderson defines the hits and misses in absolute terms and focuses on percentage which are irrelevant when you have an invetory that is growing exponentially. [http://www.khaleejtimes.com/biz/inside.asp?xfile=/data/marketing/2009/October/marketing_October7.xml&section=marketing] With product variety going through the roof, you have to define what a hit or miss is in relative terms before you can say that demand is shifting to the long tails. For example, lets say you have a thousand items in your inventory, the top ten percent sellers consist of one hundred items. Let’s now say, thanks to technology, your inventory grows to over a hundred thousand items. Now your top one hundred selling items are only one percent of your total inventory. It appears the demand has shifted to the long tails because now only one percent of your new inventory is a "hit". The problem is, the shifting of demand is purley on paper. The same one hundred products are still your "hits" driving the majority of the revenue. Demand hasn’t shifted, your inventory has.

	Anderson also believes through the power of recommendation systems, customers will be exposed to more obscure products that will leave them more satisfied than the "hits". [http://www.wired.com/wired/archive/12.10/tail.html] There are two major problems with this. First, according to [http://www.nicholasgcarr.com/ Nick Carr,] companies like NetFlix actually skew the information used in their recommendation systems in order to push people down the long tail to a product that costs them a lot less money.[http://www.roughtype.com/archives/2009/09/netflixs_tail_m.php] Second, just because there are more products available, it does not mean they are of equal or higher quality. In fact, I would bet a manufacture that only sells a limited number of products will offer less customer support. They have greater chance of going out of business leaving consumers to fend for themselves. Niche products that come from nich companies smaller budgets to research and create the product.		Anderson also believes through the power of recommendation systems, customers will be exposed to more obscure products that will leave them more satisfied than the "hits". [http://www.wired.com/wired/archive/12.10/tail.html] There are two major problems with this. First, according to [http://www.nicholasgcarr.com/ Nick Carr,] companies like NetFlix actually skew the information used in their recommendation systems in order to push people down the long tail to a product that costs them a lot less money.[http://www.roughtype.com/archives/2009/09/netflixs_tail_m.php] Second, just because there are more products available, it does not mean they are of equal or higher quality. In fact, I would bet a manufacture that only sells a limited number of products will offer less customer support. They have greater chance of going out of business leaving consumers to fend for themselves. Niche products that come from nich companies smaller budgets to research and create the product.

Rise of the Mommy Blogger

Judyhaley — Mon, 16 Nov 2009 07:42:36 GMT

Mommy Blogging Networks

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	''"Despite their lightweight moniker, mommy bloggers have become marketing business heavyweights. Now said to number in the millions, these online women have cobbled together content networks that rival some mainstream media companies."''[http://adage.com/brightcove/lineup.php?lineup=18982295001&title=25466402001 (AdAge.com)]		''"Despite their lightweight moniker, mommy bloggers have become marketing business heavyweights. Now said to number in the millions, these online women have cobbled together content networks that rival some mainstream media companies."''[http://adage.com/brightcove/lineup.php?lineup=18982295001&title=25466402001 (AdAge.com)]

-	== ~~Why Do Mommys Blog?~~ ==	+	== Blogging Networks ==
-		+
-		+
-		+

		+	A wide array of web portals now rely almost entirely on the Web 2.0 principle of user generated content. [http://www.blogher.com/ BlogHer] is a network of women bloggers, most of whom also happen to be mommies. The portal's founders, Jory Des Jardins, Elisa Camahort Page and Lisa Stone, were collectively named number four of the [http://www.forbes.com/2009/11/09/google-couric-facebook-leadership-power-09-media_slide_9.html?thisSpeed=15000 Seven Most Powerful People in Media] in Forbes Magazine this Spring. Along with the blog posts, annual conferences, active groups, chats, and message boards, women find a means by which they can locate and communicate with other women on topics about which they are passionate. It also allows them to organize their efforts to affect change whether it's a world wide fundraiser for a child fighting cancer, or a letter writing campaign to influence and inform a Senator's vote. BlogHer's bloggers represent all different races, religions, and political orientataions, and the site has also become a platform for respectful, yet lively debate.

		+	A number of other blogging networks focused specifically on mothers have developed recently:
		+	[http://www.babycenter.com/ BabyCenter]
		+	[http://www.momblognetwork.com/ Mom blog Network]
		+	[http://www.mothersclick.com/ Mothers Click]
		+	[http://www.mombloggersclub.com/ Mom Bloggers Club]

	== How Does Blogging Affect Parenting? ==		== How Does Blogging Affect Parenting? ==

The Short Life of a Long Tail

Jtavenner — Mon, 16 Nov 2009 07:40:10 GMT

Summary

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	== Summary ==		== Summary ==
-	The life span of the long tail may be short lived. [http://www.wired.com/wired/archive/12.10/tail.html Chris Anderson,] author of "The Long Tail: Why the Future of Business Is Selling Less of More", has not only defined the term but also believes that the long tail strategy is the future of selling products. He believes that as technology makes distribution and sales of niche products easier, the demand will shift from your typical "hit" products to the less likely "misses" of the market. The demand shift ~~may be~~ a skewed. [http://wrds.wharton.upenn.edu/ Wharton Research] did a study with data supplied by NetFlix, an online movie rental company that shows that Anderson’s business model may not pan out. What isn't accounted for is the expanding product variety, customer demand, and false sense that a niche product is more satisfying.	+	The life span of the long tail may be short lived. [http://www.wired.com/wired/archive/12.10/tail.html Chris Anderson,] author of "The Long Tail: Why the Future of Business Is Selling Less of More", has not only defined the term but also believes that the long tail strategy is the future of selling products. He believes that as technology makes distribution and sales of niche products easier, the demand will shift from your typical "hit" products to the less likely "misses" of the market. The demand shift is a bit skewed. [http://wrds.wharton.upenn.edu/ Wharton Research] did a study with data supplied by NetFlix, an online movie rental company, that shows that Anderson’s business model may not pan out in the long run. What isn't accounted for is the expanding product variety, customer demand, and false sense that a niche product is more satisfying.

	== Life of The Long Tail ==		== Life of The Long Tail ==

Digital Superdistribution

Lukecorbin — Mon, 16 Nov 2009 07:39:10 GMT

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	== Definition ==		== Definition ==
-	Superdistribution was invented in 1983 by the Japanese engineer Ryoichi Mori and is defined per Wikipedia as an approach to distributing digital products such as software, videos, and recorded music in which the products are made publicly available and distributed in encrypted form instead of being sold in retail outlets or online shops. The basic premise of superdistribution is that by using [http://en.wikipedia.org/wiki/Digital_rights_management DRM], digital files can be distributed freely by any means imaginable (web, e-mail, P2P, etc.) in a viral fashion that is not feasible with physical media or even on-line store models like iTunes. As the media follows an organic path through the web, it can be protected and more importantly tracked. This tracking allows for the file to take an organic viral path that leverages the unique fact that every individual touch point is simultaneously a consumer, a distributor and a sales person. By being able to track in the DRM metadata the many individuals the file passes through as it is purchased along its theoretical journey, companies can establish elaborate incentive and reward strategies to drive the superdistribution process to be both accelerated and targeted.	+	Digital Superdistribution was invented in 1983 by the Japanese engineer Ryoichi Mori and is defined per Wikipedia as an approach to distributing digital products such as software, videos, and recorded music in which the products are made publicly available and distributed in encrypted form instead of being sold in retail outlets or online shops. The basic premise of superdistribution is that by using [http://en.wikipedia.org/wiki/Digital_rights_management DRM], digital files can be distributed freely by any means imaginable (web, e-mail, P2P, etc.) in a viral fashion that is not feasible with physical media or even on-line store models like iTunes. As the media follows an organic path through the web, it can be protected and more importantly tracked. This tracking allows for the file to take an organic viral path that leverages the unique fact that every individual touch point is simultaneously a consumer, a distributor and a sales person. By being able to track in the DRM metadata the many individuals the file passes through as it is purchased along its theoretical journey, companies can establish elaborate incentive and reward strategies to drive the superdistribution process to be both accelerated and targeted.

	== Examples ==		== Examples ==
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	===Wishon Software===		===Wishon Software===
	Wishon Software was a company that was founded to increase and improve upon the Weedshare model by creating a robust engine for calculating and provide rewards and incentives. As opposed the simple and indiscriminate cash model that Weedshare followed, Wishon has attempted to establish a more sophisticated incentive tool that allows for tiered incentives, product specific incentives, varied reward types, etc. Wishon is currently in a start-up phase with on-going development.<br />		Wishon Software was a company that was founded to increase and improve upon the Weedshare model by creating a robust engine for calculating and provide rewards and incentives. As opposed the simple and indiscriminate cash model that Weedshare followed, Wishon has attempted to establish a more sophisticated incentive tool that allows for tiered incentives, product specific incentives, varied reward types, etc. Wishon is currently in a start-up phase with on-going development.<br />
-	~~<img src="http://www.wishonsoftware.com/wishon.jpg" /><br />~~

	==References==		==References==

The Short Life of a Long Tail

Jtavenner — Mon, 16 Nov 2009 07:38:34 GMT

Definition

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	== Definition ==		== Definition ==
-	The [http://en.wikipedia.org/wiki/The_Long_Tail ~~Long-Tails~~] are products that appeal to niche markets that typically would not be purchased by the masses. Under a long tail business model, a company would use technology to make these niche products available to consumers at at profit. A long tail model would ~~then~~ increase demand in products that were once considered "misses" and reduce demand for the "hits" that apeal to the masses.	+	The [http://en.wikipedia.org/wiki/The_Long_Tail long tails] are products that appeal to niche markets that typically would not be purchased by the masses. Under a long tail business model, a company would use technology to make these niche products available to consumers at at profit. A long tail model theoretically would increase demand in products that were once considered "misses" and reduce demand for the "hits" that apeal to the masses.

	== Summary ==		== Summary ==

Digital Superdistribution

Lukecorbin — Mon, 16 Nov 2009 07:36:44 GMT

←Older revision		Revision as of 07:36, 16 November 2009
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	===Wishon Software===		===Wishon Software===
-	Wishon Software was a company that was founded to increase and improve upon the Weedshare model by creating a robust engine for calculating and provide rewards and incentives. As opposed the simple and indiscriminate cash model that Weedshare followed, Wishon has attempted to establish a more sophisticated incentive tool that allows for tiered incentives, product specific incentives, varied reward types, etc. Wishon is currently in a start-up phase with on-going development.	+	Wishon Software was a company that was founded to increase and improve upon the Weedshare model by creating a robust engine for calculating and provide rewards and incentives. As opposed the simple and indiscriminate cash model that Weedshare followed, Wishon has attempted to establish a more sophisticated incentive tool that allows for tiered incentives, product specific incentives, varied reward types, etc. Wishon is currently in a start-up phase with on-going development.<br />
		+	<img src="http://www.wishonsoftware.com/wishon.jpg" /><br />

	==References==		==References==

The Short Life of a Long Tail

Jtavenner — Mon, 16 Nov 2009 07:36:22 GMT

Conclusion

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	==Conclusion==		==Conclusion==
-	Before you jump on the bandwagon ~~of the long tail business model~~, understand that the miraculous demand shift from the “hits” to the “misses” is relative. The long tails are not more satisfying and are not better products that have ~~just~~ been hiding from us all this time. There is a lot of hype ~~but be careful~~. The ~~theories are~~ not reflecting how ~~percentages~~ can be skewed when you’re dealing with percentage of top products. Always remember, when something seems like it is too good to be true, it ~~might be~~.	+	Understanding all the data before you make a decision i imperative to success. The fad of the long tail may come go. Before you jump on the bandwagon, understand that the miraculous demand shift from the “hits” to the “misses” is relative. The long tails are not more satisfying and are not better products that have been hiding from us all this time. There is a lot of hype to sort through and much more research needed. The current research has holes and is not reflecting how numbers can be skewed when you’re dealing with percentage of top products. Chris Anderson is dealing with absolutes. Always remember, when something seems like it is too good to be true, it probably is.

	== References ==		== References ==

Digital Superdistribution

Lukecorbin — Mon, 16 Nov 2009 07:33:58 GMT

←Older revision		Revision as of 07:33, 16 November 2009
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-	== ~~Defintion~~ ==	+	== Definition ==
-	Superdistribution was invented in 1983 by the Japanese engineer Ryoichi Mori and is defined per Wikipedia as an approach to distributing digital products such as software, videos, and recorded music in which the products are made publicly available and distributed in encrypted form instead of being sold in retail outlets or online shops. The basic premise of superdistribution is that by using [http://en.wikipedia.org/wiki/Digital_rights_management DRM], digital files can be distributed freely by any means imaginable (web, e-mail, P2P, etc.) in a viral fashion that is not feasible with physical media or even on-line store models like iTunes. As the media follows an organic path through the web, it can be protected and more importantly tracked. This tracking allows for the file to take an organic viral path that leverages the unique fact that every individual touch point is simultaneously a consumer, a distributor and a sales person. By ~~knowing who~~ the file passes through as it is purchased along ~~it's~~ theoretical journey, companies can establish elaborate incentive and reward strategies to drive the superdistribution process ~~at an~~ accelerated and targeted ~~pace~~.	+	Superdistribution was invented in 1983 by the Japanese engineer Ryoichi Mori and is defined per Wikipedia as an approach to distributing digital products such as software, videos, and recorded music in which the products are made publicly available and distributed in encrypted form instead of being sold in retail outlets or online shops. The basic premise of superdistribution is that by using [http://en.wikipedia.org/wiki/Digital_rights_management DRM], digital files can be distributed freely by any means imaginable (web, e-mail, P2P, etc.) in a viral fashion that is not feasible with physical media or even on-line store models like iTunes. As the media follows an organic path through the web, it can be protected and more importantly tracked. This tracking allows for the file to take an organic viral path that leverages the unique fact that every individual touch point is simultaneously a consumer, a distributor and a sales person. By being able to track in the DRM metadata the many individuals the file passes through as it is purchased along its theoretical journey, companies can establish elaborate incentive and reward strategies to drive the superdistribution process to be both accelerated and targeted.

	== Examples ==		== Examples ==
Line 7:		Line 7:

	===Wishon Software===		===Wishon Software===
-	Wishon Software	+	Wishon Software was a company that was founded to increase and improve upon the Weedshare model by creating a robust engine for calculating and provide rewards and incentives. As opposed the simple and indiscriminate cash model that Weedshare followed, Wishon has attempted to establish a more sophisticated incentive tool that allows for tiered incentives, product specific incentives, varied reward types, etc. Wishon is currently in a start-up phase with on-going development.
-		+
-	~~== Links ==~~	+
-	Weedshare R.~~I.P Article [http://www.openbusiness.cc/2007/06/11/weedshare-rip/ Go~~ to ~~Openbusiness]~~	+
-	~~[http://www~~.~~wishonsoftware.com/~~ Wishon ~~Software]~~	+

	==References==		==References==
	* Wikipedia article on superdistribution [http://en.wikipedia.org/wiki/Superdistribution Go to Wikipedia] <br />		* Wikipedia article on superdistribution [http://en.wikipedia.org/wiki/Superdistribution Go to Wikipedia] <br />
-	* Wired article on ~~superdistirbution~~ [http://www.wired.com/wired/archive/2.09/superdis.html Go to Wired] <br />	+	* Wired article on superdistribution [http://www.wired.com/wired/archive/2.09/superdis.html Go to Wired] <br />
		+	* Weedshare R.I.P Article [http://www.openbusiness.cc/2007/06/11/weedshare-rip/ Go to Openbusiness] <br />
		+	* [http://www.wishonsoftware.com/ Wishon Software]

The Short Life of a Long Tail

Jtavenner — Mon, 16 Nov 2009 07:30:15 GMT

References

←Older revision		Revision as of 07:30, 16 November 2009
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	== Life of The Long Tail ==		== Life of The Long Tail ==
-	When met with the data in the “Is Tom Cruise Threatened [http://knowledge.wharton.upenn.edu/papers/1361.pdf study] done by Wharton Research, Chris ~~Andersons~~ theory of long tails may be short lived. Anderson believes that the 20th century was about the “hits” and the 21st century will be about the “misses.”[http://www.wired.com/wired/archive/12.10/tail.html] Technology has made it possible to distribute less popular products the niche markets. The belief continues that recomendation systems with increase demand for the misses and derease demand for the “hits”, making long tails a successful business strategy. Unfortunately, Anderson defines the hits and misses in absolute terms and focuses on percentage which are irrelevant when you have an invetory that is growing exponentially. [http://www.khaleejtimes.com/biz/inside.asp?xfile=/data/marketing/2009/October/marketing_October7.xml&section=marketing] With product variety going through the roof, you have to define what a hit or miss is in relative terms before you can say that demand is shifting to the long tails. For example, lets say you have a thousand items in your inventory, the top ten percent sellers consist of one hundred items. Let’s now say, thanks to technology, your inventory grows to over a hundred thousand items. Now your top one hundred selling items are only one percent of your total inventory. It appears the demand has shifted to the long tails because now only one percent of your new inventory is a "hit". The problem is, the shifting of demand is purley on paper. The same one hundred products are still your "hits" driving the majority of the revenue. Demand hasn’t shifted, your inventory has.	+	When met with the data in the “Is Tom Cruise Threatened [http://knowledge.wharton.upenn.edu/papers/1361.pdf study] done by Wharton Research, Chris Anderson's theory of long tails may be short lived. Anderson believes that the 20th century was about the “hits” and the 21st century will be about the “misses.”[http://www.wired.com/wired/archive/12.10/tail.html] Technology has made it possible to distribute less popular products the niche markets. The belief continues that recomendation systems with increase demand for the misses and derease demand for the “hits”, making long tails a successful business strategy. Unfortunately, Anderson defines the hits and misses in absolute terms and focuses on percentage which are irrelevant when you have an invetory that is growing exponentially. [http://www.khaleejtimes.com/biz/inside.asp?xfile=/data/marketing/2009/October/marketing_October7.xml&section=marketing] With product variety going through the roof, you have to define what a hit or miss is in relative terms before you can say that demand is shifting to the long tails. For example, lets say you have a thousand items in your inventory, the top ten percent sellers consist of one hundred items. Let’s now say, thanks to technology, your inventory grows to over a hundred thousand items. Now your top one hundred selling items are only one percent of your total inventory. It appears the demand has shifted to the long tails because now only one percent of your new inventory is a "hit". The problem is, the shifting of demand is purley on paper. The same one hundred products are still your "hits" driving the majority of the revenue. Demand hasn’t shifted, your inventory has.

-	Anderson also believes through the power of recommendation systems, customers will be exposed to more obscure products that will ~~be even~~ more ~~satisfying~~ than the "hits."[http://www.wired.com/wired/archive/12.10/tail.html] There are two major problems with this. First, according to [http://www.nicholasgcarr.com/Nick Carr,] companies like NetFlix actually skew the information used in their recommendation systems in order to push people down the long tail to a product that costs them a lot less money.[http://www.roughtype.com/archives/2009/09/netflixs_tail_m.php] Second, just because there are more products available, it does not mean they are of equal or higher quality. In fact, I would bet a manufacture that only sells a limited number of products will offer less customer support. They have greater chance of going out of business leaving consumers to fend for themselves ~~and~~ smaller budgets to create the product.	+	Anderson also believes through the power of recommendation systems, customers will be exposed to more obscure products that will leave them more satisfied than the "hits". [http://www.wired.com/wired/archive/12.10/tail.html] There are two major problems with this. First, according to [http://www.nicholasgcarr.com/ Nick Carr,] companies like NetFlix actually skew the information used in their recommendation systems in order to push people down the long tail to a product that costs them a lot less money.[http://www.roughtype.com/archives/2009/09/netflixs_tail_m.php] Second, just because there are more products available, it does not mean they are of equal or higher quality. In fact, I would bet a manufacture that only sells a limited number of products will offer less customer support. They have greater chance of going out of business leaving consumers to fend for themselves. Niche products that come from nich companies smaller budgets to research and create the product.
		+
		+	The buzz around the long tails has created a frenzy of new business opportunities. Some companies will make it work, other will fall off the train. It is important to make sure you understand all the data behind the long tails before you decide to create a strictly niche market business.

	==Conclusion==		==Conclusion==
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	Business, KT (October 20090. [http://www.khaleejtimes.com/biz/inside.asp?xfile=/data/marketing/2009/October/marketing_October7.xml&section=marketing "How to Define Hits and Niches"]		Business, KT (October 20090. [http://www.khaleejtimes.com/biz/inside.asp?xfile=/data/marketing/2009/October/marketing_October7.xml&section=marketing "How to Define Hits and Niches"]

-	Carr, Nicholas (Spetember 2009). [http://www.roughtype.com/archives/2009/09/netflixs_tail_m.php ~~Netflix~~ "Tail Massage"]	+	Carr, Nicholas (Spetember 2009). [http://www.roughtype.com/archives/2009/09/netflixs_tail_m.php "Netflix's Tail Massage"]

	Nettesine, Serguai; Tan, Tom (2009) [http://knowledge.wharton.upenn.edu/papers/1361.pdf "Is Tom Cruise Threatened?"]		Nettesine, Serguai; Tan, Tom (2009) [http://knowledge.wharton.upenn.edu/papers/1361.pdf "Is Tom Cruise Threatened?"]

Digital Superdistribution

Lukecorbin — Mon, 16 Nov 2009 07:24:31 GMT

←Older revision		Revision as of 07:24, 16 November 2009
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	== Defintion ==		== Defintion ==
-	Superdistribution was invented in 1983 by the Japanese engineer Ryoichi Mori and is defined per Wikipedia as an approach to distributing digital products such as software, videos, and recorded music in which the products are made publicly available and distributed in encrypted form instead of being sold in retail outlets or online shops. The basic premise of superdistribution is that by using [http://en.wikipedia.org/wiki/Digital_rights_management DRM], digital files can be distributed ~~freelyt~~ by any means imaginable ~~because theuy not simply~~ in a store like ~~Best Buy or online like ITunes but rather by any means imaginable~~. ~~The beauty of~~ the superdistribution ~~mod~~	+	Superdistribution was invented in 1983 by the Japanese engineer Ryoichi Mori and is defined per Wikipedia as an approach to distributing digital products such as software, videos, and recorded music in which the products are made publicly available and distributed in encrypted form instead of being sold in retail outlets or online shops. The basic premise of superdistribution is that by using [http://en.wikipedia.org/wiki/Digital_rights_management DRM], digital files can be distributed freely by any means imaginable (web, e-mail, P2P, etc.) in a viral fashion that is not feasible with physical media or even on-line store models like iTunes. As the media follows an organic path through the web, it can be protected and more importantly tracked. This tracking allows for the file to take an organic viral path that leverages the unique fact that every individual touch point is simultaneously a consumer, a distributor and a sales person. By knowing who the file passes through as it is purchased along it's theoretical journey, companies can establish elaborate incentive and reward strategies to drive the superdistribution process at an accelerated and targeted pace.
-		+
-	~~== Inventor ==~~	+

	== Examples ==		== Examples ==

The Short Life of a Long Tail

Jtavenner — Mon, 16 Nov 2009 07:20:55 GMT

Life of The Long Tail

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	== Life of The Long Tail ==		== Life of The Long Tail ==
-	When met with the data in the “Is Tom Cruise Threatened [http://knowledge.wharton.upenn.edu/papers/1361.pdf study] done by Wharton Research, Chris Andersons theory in long tails may be short lived. Anderson believes that the 20th century was about the “hits” and the 21st century will be about the “misses.”[http://www.wired.com/wired/archive/12.10/tail.html] Technology has made it possible to distribute less ~~appealing~~ products ~~the~~ the niche markets~~, in turn increasing~~ demand for the misses and ~~dereasing~~ demand for the “hits”. Unfortunately, Anderson defines the hits and misses in absolute terms and focuses on percentage which are irrelevant when you have ~~a virtual inventory~~. [http://www.khaleejtimes.com/biz/inside.asp?xfile=/data/marketing/2009/October/marketing_October7.xml&section=marketing] With product variety going through the roof, you have to define what a hit or miss is in relative terms before you can say that demand is shifting to the long tails. For example, if you have a thousand items in your inventory, the top ten percent sellers consist of ~~100~~ items. Let’s now say thanks to technology, ~~you~~ inventory ~~goes up~~ to ~~100,000~~ thousand items. Now your top ~~100~~ selling items are only 1 percent of your total inventory. It appears the demand has shifted ~~since~~ because only 1% of your new inventory is a hit. The problem is ~~it’s~~ the same ~~100~~ products. Demand hasn’t shifted, your inventory has.	+	When met with the data in the “Is Tom Cruise Threatened [http://knowledge.wharton.upenn.edu/papers/1361.pdf study] done by Wharton Research, Chris Andersons theory of long tails may be short lived. Anderson believes that the 20th century was about the “hits” and the 21st century will be about the “misses.”[http://www.wired.com/wired/archive/12.10/tail.html] Technology has made it possible to distribute less popular products the niche markets. The belief continues that recomendation systems with increase demand for the misses and derease demand for the “hits”, making long tails a successful business strategy. Unfortunately, Anderson defines the hits and misses in absolute terms and focuses on percentage which are irrelevant when you have an invetory that is growing exponentially. [http://www.khaleejtimes.com/biz/inside.asp?xfile=/data/marketing/2009/October/marketing_October7.xml&section=marketing] With product variety going through the roof, you have to define what a hit or miss is in relative terms before you can say that demand is shifting to the long tails. For example, lets say you have a thousand items in your inventory, the top ten percent sellers consist of one hundred items. Let’s now say, thanks to technology, your inventory grows to over a hundred thousand items. Now your top one hundred selling items are only one percent of your total inventory. It appears the demand has shifted to the long tails because now only one percent of your new inventory is a "hit". The problem is, the shifting of demand is purley on paper. The same one hundred products are still your "hits" driving the majority of the revenue. Demand hasn’t shifted, your inventory has.

-	Anderson also believes through the power of recommendation systems, customers will be exposed to more obscure products that will be even more satisfying than the hits. There are two major problems with this. First, according to Nick Carr, companies like NetFlix actually skew the information used in their recommendation systems in order to push people down the long tail to a product that costs them a lot less money.[http://www.roughtype.com/archives/2009/09/netflixs_tail_m.php ~~Netflix~~] Second, just because there are more products available, it does not mean they are of equal or higher quality. In fact, I would bet a manufacture that only sells a limited number of products will offer less customer support. They have greater chance of going out of business leaving consumers to fend for themselves and smaller budgets to create the product.	+	Anderson also believes through the power of recommendation systems, customers will be exposed to more obscure products that will be even more satisfying than the "hits."[http://www.wired.com/wired/archive/12.10/tail.html] There are two major problems with this. First, according to [http://www.nicholasgcarr.com/Nick Carr,] companies like NetFlix actually skew the information used in their recommendation systems in order to push people down the long tail to a product that costs them a lot less money.[http://www.roughtype.com/archives/2009/09/netflixs_tail_m.php] Second, just because there are more products available, it does not mean they are of equal or higher quality. In fact, I would bet a manufacture that only sells a limited number of products will offer less customer support. They have greater chance of going out of business leaving consumers to fend for themselves and smaller budgets to create the product.

	==Conclusion==		==Conclusion==

Digital Superdistribution

Lukecorbin — Mon, 16 Nov 2009 07:17:06 GMT

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	== Defintion ==		== Defintion ==
-	Superdistribution was invented in 1983 by the Japanese engineer Ryoichi Mori and is defined per Wikipedia as an approach to distributing digital products such as software, videos, and recorded music in which the products are made publicly available and distributed in encrypted form instead of being sold in retail outlets or online shops.	+	Superdistribution was invented in 1983 by the Japanese engineer Ryoichi Mori and is defined per Wikipedia as an approach to distributing digital products such as software, videos, and recorded music in which the products are made publicly available and distributed in encrypted form instead of being sold in retail outlets or online shops. The basic premise of superdistribution is that by using [http://en.wikipedia.org/wiki/Digital_rights_management DRM], digital files can be distributed freelyt by any means imaginable because theuy not simply in a store like Best Buy or online like ITunes but rather by any means imaginable. The beauty of the superdistribution mod

	== Inventor ==		== Inventor ==
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	== Examples ==		== Examples ==
	===Weedshare===		===Weedshare===
-	Weedshare, a product of Shared Media Licensing, ~~inc~~. was a pioneer in the use of '''superdistribution''' as a business model. ~~Weed~~ allowed	+	Weedshare, a product of Shared Media Licensing, Inc., was a pioneer in the use of '''superdistribution''' as a business model. Weedshare allowed music artists/labels to DRM encode their media in a way that would 1) allow for P2P file transfer, 2) allow a file recipient to trial the media for up to 3 plays, 3) allow the recipient to purchase the media, and 4) track the file path in order to provide the "distributor" of the file with a cash reward (generally in the form of credit to purchase Weedshare files). While Weedshare was very popular and had begun to gain traction in negotiations with many record labels, etc., ultimately their dependency on Microsoft and their proprietary Windows Media player proved to be their downfall.

-	== ~~Links~~ ==	+	===Wishon Software===
		+	Wishon Software

		+	== Links ==
	Weedshare R.I.P Article [http://www.openbusiness.cc/2007/06/11/weedshare-rip/ Go to Openbusiness]		Weedshare R.I.P Article [http://www.openbusiness.cc/2007/06/11/weedshare-rip/ Go to Openbusiness]
		+	[http://www.wishonsoftware.com/ Wishon Software]

	==References==		==References==
	* Wikipedia article on superdistribution [http://en.wikipedia.org/wiki/Superdistribution Go to Wikipedia] <br />		* Wikipedia article on superdistribution [http://en.wikipedia.org/wiki/Superdistribution Go to Wikipedia] <br />
		+	* Wired article on superdistirbution [http://www.wired.com/wired/archive/2.09/superdis.html Go to Wired] <br />

Android Operating System

Perhaps — Mon, 16 Nov 2009 07:05:54 GMT

New page: == Android 2.0 (Eclair) == == Overview == Android 2.0 is the latest release of the mobile operating system originally developed by Google. The operating system is now continuing to ...

New page

== Android 2.0 (Eclair) ==

== Overview ==

Android 2.0 is the latest release of the mobile operating system originally developed by Google. The operating system is now continuing to be developed by the Open Handset Alliance using the Linux kernal (version 2.6).

== Improvements Since 1.6 (Donut) ==

• Optimized hardware speed
• "Car Home" app
• Support for more screen sizes and resolutions
• Revamped UI
• New browser UI and HTML5 support
• New contact lists
• Better white/black ratio for backgrounds
• Improved Google Maps 3.1.2
• Microsoft Exchange support
• Built in flash support for Camera
• Digital Zoom
• Improved virtual keyboard
• Bluetooth 2.1

== Negatives ==

Slightly buggy, but has never required a hard reset and recovers seamlessly.

== Positives ==

Beats the pants off of Windows Mobile 6.5 as far as stability goes. Much easier to use, configure, sync, play with, talk on.

== History ==

2.0 Eclair is the third major update to the Android operating system following 1.5 Cupcake and 1.6 Donut.

== References ==

http://gizmodo.com/5395801/android-20-review-almost-human

http://developer.android.com/sdk/android-2.0-highlights.html

The Short Life of a Long Tail

Jtavenner — Mon, 16 Nov 2009 07:05:01 GMT

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	== Summary ==		== Summary ==
-	[http://www.wired.com/wired/archive/12.10/tail.html Chris Anderson,] author of "The Long Tail: Why the Future of Business Is Selling Less of More", believes that the long tail strategy is the future of selling products. He believes that as technology ~~make~~ distribution and sales of niche products easier, the demand will ~~increase for them and~~ the demand ~~will decline for “hits~~.” Wharton Research did a study with data supplied by NetFlix, an online movie rental company that shows that Anderson’s ~~idea of long tails is~~ not ~~nearly as evident when you factor in~~ expanding product variety ~~and consumer~~ demand.	+	The life span of the long tail may be short lived. [http://www.wired.com/wired/archive/12.10/tail.html Chris Anderson,] author of "The Long Tail: Why the Future of Business Is Selling Less of More", has not only defined the term but also believes that the long tail strategy is the future of selling products. He believes that as technology makes distribution and sales of niche products easier, the demand will shift from your typical "hit" products to the less likely "misses" of the market. The demand shift may be a skewed. [http://wrds.wharton.upenn.edu/ Wharton Research] did a study with data supplied by NetFlix, an online movie rental company that shows that Anderson’s business model may not pan out. What isn't accounted for is the expanding product variety, customer demand, and false sense that a niche product is more satisfying.

	== Life of The Long Tail ==		== Life of The Long Tail ==
	When met with the data in the “Is Tom Cruise Threatened [http://knowledge.wharton.upenn.edu/papers/1361.pdf study] done by Wharton Research, Chris Andersons theory in long tails may be short lived. Anderson believes that the 20th century was about the “hits” and the 21st century will be about the “misses.”[http://www.wired.com/wired/archive/12.10/tail.html] Technology has made it possible to distribute less appealing products the the niche markets, in turn increasing demand for the misses and dereasing demand for the “hits”. Unfortunately, Anderson defines the hits and misses in absolute terms and focuses on percentage which are irrelevant when you have a virtual inventory. [http://www.khaleejtimes.com/biz/inside.asp?xfile=/data/marketing/2009/October/marketing_October7.xml&section=marketing] With product variety going through the roof, you have to define what a hit or miss is in relative terms before you can say that demand is shifting to the long tails. For example, if you have a thousand items in your inventory, the top ten percent sellers consist of 100 items. Let’s now say thanks to technology, you inventory goes up to 100,000 thousand items. Now your top 100 selling items are only 1 percent of your total inventory. It appears the demand has shifted since because only 1% of your new inventory is a hit. The problem is it’s the same 100 products. Demand hasn’t shifted, your inventory has.		When met with the data in the “Is Tom Cruise Threatened [http://knowledge.wharton.upenn.edu/papers/1361.pdf study] done by Wharton Research, Chris Andersons theory in long tails may be short lived. Anderson believes that the 20th century was about the “hits” and the 21st century will be about the “misses.”[http://www.wired.com/wired/archive/12.10/tail.html] Technology has made it possible to distribute less appealing products the the niche markets, in turn increasing demand for the misses and dereasing demand for the “hits”. Unfortunately, Anderson defines the hits and misses in absolute terms and focuses on percentage which are irrelevant when you have a virtual inventory. [http://www.khaleejtimes.com/biz/inside.asp?xfile=/data/marketing/2009/October/marketing_October7.xml&section=marketing] With product variety going through the roof, you have to define what a hit or miss is in relative terms before you can say that demand is shifting to the long tails. For example, if you have a thousand items in your inventory, the top ten percent sellers consist of 100 items. Let’s now say thanks to technology, you inventory goes up to 100,000 thousand items. Now your top 100 selling items are only 1 percent of your total inventory. It appears the demand has shifted since because only 1% of your new inventory is a hit. The problem is it’s the same 100 products. Demand hasn’t shifted, your inventory has.

-	Anderson also believes through the power of recommendation systems, customers will be exposed to more obscure products that will be even more satisfying than the hits. There are two major problems with this. First, according to Nick Carr, companies like NetFlix actually skew the information used in their recommendation systems in order to push people down the long tail to a product that costs them a lot less money. Second, just because there are more products available, it does not mean they are of equal or higher quality. In fact, I would bet a manufacture that only sells a limited number of products will offer less customer support. They have greater chance of going out of business leaving consumers to fend for themselves and smaller budgets to create the product.	+	Anderson also believes through the power of recommendation systems, customers will be exposed to more obscure products that will be even more satisfying than the hits. There are two major problems with this. First, according to Nick Carr, companies like NetFlix actually skew the information used in their recommendation systems in order to push people down the long tail to a product that costs them a lot less money.[http://www.roughtype.com/archives/2009/09/netflixs_tail_m.php Netflix] Second, just because there are more products available, it does not mean they are of equal or higher quality. In fact, I would bet a manufacture that only sells a limited number of products will offer less customer support. They have greater chance of going out of business leaving consumers to fend for themselves and smaller budgets to create the product.

	==Conclusion==		==Conclusion==

Rise of the Mommy Blogger

Judyhaley — Mon, 16 Nov 2009 06:56:33 GMT

References

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	== References ==		== References ==
	Advertising Age (2009) [http://adage.com/brightcove/lineup.php?lineup=18982295001&title=25466402001 Inside the Mommy Blogger Business: Retailers, Publishers and Agencies Adjust to a New Reality]		Advertising Age (2009) [http://adage.com/brightcove/lineup.php?lineup=18982295001&title=25466402001 Inside the Mommy Blogger Business: Retailers, Publishers and Agencies Adjust to a New Reality]
		+
		+	Forbes (2009) [http://www.forbes.com/2009/11/09/google-couric-facebook-leadership-power-09-media_slide.html Katie Couric Picks The Seven Most Powerful People In Media]