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Outsourcing IT: Web 2.0 Examples Beg We Start the Conversation

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Presenters: Gens Johnson, EPM and Nils Peterson, CTLT WSU IT Forum, March 13, 2007, Todd Room 130

Abstract: Google documents and spreadsheets offer a means to collaborate on documents with parties who cannot log into WSU’s SharePoint site or who prefer the web as platform. Open Media Network is being used as a host for an expanding list of WSU’s video archives. Faculty are taking their blogs and wiki contributions to systems outside WSU. Students are making photographic portfolios in Facebook and mySpace. Can we bring these activities inside our IT walls? Or, should we adopt a strategy that embraces these and other outsourced strategies? What are the issues?

Contents

Invitation to Audience (Back channel)

  • Edit this page. Over time we expect this page to evolve and you to contribute to that
  • Ok, we will.
  • During our session, use the Discussion page to write questions that arise for you.
  • take audience to the page
  • review the + link to start a new comment
  • Instruction to Moderator: Please refresh the browser window regularly and look for questions we should answer
  • We are making this invitation to the audience because we want to engage you in a new way to think about High Bandwidth Time, for Framing and Engagement, rather than for content transmission
  • Podcast your lecture – allow audience to revisit the experience because you know they branched off to related ideas
  • Load your PowerPoint with links and post it BEFORE lecture, invite the audience to explore without risk that they can't return to your main thread
  • Invite back channels (Let the audience talk to itself, build resources for itself)

Session Outline

Introduction to Web 2.0 Ideas

The Machine is Us/ing Us: a video about Web 2.0 on YouTube by Digital Ethonography

Issues Raised in the video:

  • Copyright
  • Identity
  • Ethics
  • Aesthetics
  • Rhetorics
  • Governance
  • Privacy
  • Commerce
  • Love
  • Family
  • Ourselves

Web 2.0 Defined

Outsourcing Defined

  • - outsource code development (eg, run 3rd party software rather than develop code in-house)
  • - outsource code hosting (eg, use Blogger rather than host PBJ)
  • - outsource data storage (eg, use http://omn.org Open Media Network] or YouTube, AppleU for podcasts, Flickr for photos)
  • - outsource content development (eg, use teaching content of others rather than developing it in-house) (We are outsourcing the further development of this page to its readership)
  • - outsource searching and collecting (eg, let others add metadata to things to help you find it)

A key piece that struck me in the WSU context is how we think about:

  • Our software applications (current legacy applications do not inter-operate well with one another or allow Mash ups
  • Our content (I'm thinking more about faculty, Gens might think about Radio/TV)
  • Our organization of content and applications (eg, myWSU is not personalizable, can not be mashed up. WebCT takes an authority perspective where all players are not on equal footing
  • Web as "dumb terminal" vs web as application platform

Issues:

Loss of control vs stimulating new creativity
Re-purposing content advances other people’s communication – like buying and giving Hallmark cards
User identity. What does it mean to say I am the author of this page? Who made what I am seeing?
Authority – How to know a good resource.

Mashup Defined

  • - Mashup (Wikipedia definition)
  • - Mashups can make outsourcing work for you

Mashup Method 1: Syndication and RSS

Static vs. Dynamic Web
The dynamic web is not a display, but pieces of content that move around
RSS Tracks how content changes
Blogs and RSS grew in a symbiotic relationship
Both monitor the newest things
Blogs are distributed comments, but RSS creates a discussion group
RSS Aggregators - a form of Mashup
A fancy word for RSS management
Assemble your favorite feeds, display them in one place, like a personal news wire service
This is how you tame the Internet
Fundamentally alters how we process information (we are the editors and anthologists of the Internet)

Mashup Method 2:Tagging/Folksonomies

Internet is a wild place. Hard to find stuff, hard to watch it and things like it.

Folksonomy - rather than experts creating taxonomies to organize the web, the "folks" do it themselves

The best metadata is what's valuable to your selfish self.
Turns out this is useful to other people, too.
  • Tagging your own materials (eg, in Blogs and Flickr)
  • del.icio.us. CiteULike.com is aimed at scholarly citations

Mashup Method 3: SharePoint

  • A source of RSS, also a consumer of RSS
  • Searches can be stored and run on a schedule (discover what's new or changed)
  • Create custom programmed web parts (see Blake Baker's talk tomorrow)
  • Share (export) pre-configured web parts that others can import to their sites
  • Share whole web pages with multiple web parts pre-configured.

Wrapup

  • We can't beat them, we must join them
  • Service Oriented Architecture
  • Repurpose content (embrace the Mashup)
  • SharePoint 2007 (MOSS) gives us a powerful platform, but its not the only platform for WSU to use
  • Need to re-think many ideas, need to help others to rethink also

Wrapup Video - repurposing/ layering

A demonstration in Mojiti.com

http://mojiti.com/kan/2024/6373

My comments begin at 3:47. In theory you can click on the comment on the right and it will start the video there.

Resources

Articles

Video

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