Tumblr via an Amorality of Web 2.0 outlook
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Tumblr
Tumblr is a user friendly micro blog that provides a variety of features. Some of the features include uploading photos, songs, using quotes, writing a blog of your own or even re-blogging someone else's post. Since 2007 Tumblr has continually built its user base by allowing an easy to use site as well as allowing users to communicate with each other. A user can re-post another users blog post or even to "like" a post. By adding followers to a paticular blog, other users reblogging your post or "liking" your post this builds your tumblrarity. Tumblrarity is Tumblr's version of how popular a person is within this website.
Amorality of Web 2.0 and Tumblr
Amorality of Web 2.0 discusses how the internet is becoming more concerned with opinions and saving time rather than spending the time looking up the information to get the facts. "The computer doesn't care whether the consequences are good or bad (Nicholas Carr)." This relates to Tumblr because this allows people to post opinions and re-post from one another which then in turn spreads rumors or can lead to unreliable data. Tumblr is restricting to what other people say rather than researching data and finding out the facts. Amorality of Web 2.0 focuses on how society is relying on the internet to provide them with information which in many cases are not reliable sources which is leading to a morale problem within the internet. Tumblr fits into this because although this allows people to express themselves it also allows other people to view these blogs and form opinions on topics based on other people's opinions.
Links
References
"The amorality of Web 2.0" by Nicholas Carr [[1]]
"Tumblr" [[2]]